These 2 tips will set your post up for success every time. It didn’t take me long in my blogging journey to understand the importance of how to use SEO to maximize your post. Why go through all the work of writing a post and using amazing images, if you don’t know how to use SEO to maximize your post? Your SEO relationship should start when you are writing your post. Think of it as a recipe for success.
First, you need to have a google adwords account. Be sure to check out my mini tutorial How to set up a Google Adwords Account if you do not have one.
Once you have set up your account, you will want to log on and click KEY WORD TOOL.
While keywords are important, if you can use long tail keywords, you have a better chance of ranking quicker for your word. What I mean by longtail keyword is to enter phrases like
How to use SEO
instead of just SEO. When you are looking through your search results, you will want to take note of terms or phrases that have a high search results and low competition. I make a list of several terms and use them as tags for my post and my image. Remember your category is a little broader and your tags drill down on your keyword.
Second, you need to install an SEO plug in on your site. I love WORDPRESS SEO by Yoast.
Here is a quick tutorial on how to install the Yoast plug in:
Be sure to include the same key word in your photo name and tags. Don’t forget recycle your meta description as your Pinterest pin description. You can see how the layers start to build on themselves. Once you have a selected Category, written articles using the same keywords or longtail keywords, used the same tags for your post and image, and the same meta description for your post and pin, your authority starts to build over time and Google will start to take notice. With consistency, your posts will start to move up in Google rank.
These are just two key tips to help you understand how to use SEO to maximize your post and become BFF with Google.
Does Google think your site is mobile responsive? If not, you might be missing out. Check HERE to take the test and find out.