How to Use Video in your Blog Post

small business, blog, video, how to use video in your blog post

How to use video in your blog post tutorial can take your post to the next level.  In our visual world, excellent pictures can draw your reader in and get noticed on social platforms like Pinterest and Instagram.  Adding video can add a new dimension to your post.  I have loved exploring the power of video in my blogging journey.  It is another way to connect with your reader that is visual, animated, and adds more personality than the static page of your blog.  I use videos for most of my posts, nothing too long, just a nuts and bolts visual of the project that I am working on. How to use video in your blog post is as easy as picking up your smart phone and push record. 

small business, blog, video, how to use video in your blog post

Tools:

  • Recording Device (smartphone, iPhone, iPad, other tablet)

Extras:

  •  Prerecorded Music ( if you use iMovie which can be found on the App Store, there are several tracks to choose from)
  • Royalty Free Music ( a source for music you can use in your videos)
  • iMovie Editing Software App $4.99
  • Screenflow Editing Software for Mac $99.00
  • Camtasia Editing Software for PC $99.00
  • Backdrop Ink & Elm is a great source for vinyl backdrops
  • Canva.com Image editing software

If you wanted to start with a simple video without any editing, pull out your phone or iPad, and hit record.

small business, blog, video, how to use video in your blog post

I am sure you have taken a video and uploaded to YouTube to share with your friends.  The process is similar to add a video to your blog post.  In order to add a video to your blogpost the video has to be “hosted” somewhere.  I have used both YouTube which is great for additional SEO love as well as Vimeo for videos that I want to password protect for course material.  Once you have uploaded your video to YouTube, you will grab the share code and install it in your post as “ADD MEDIA” and then click “Insert URL” from the menu. (As your video is being added to your post, you should see a bar with a camera)  The video should appear once you have added the url to your media page.

small business, blog, video, how to use video in your blog post

Volia!  Your video has been inserted into your post.

Sharing video on Facebook is an excellent way to increase engagement with your audience.  There are a few tips and tricks that you need to know!  First, you will want to load your video directly to Facebook.  DO NOT share your video from YouTube. Facebook likes Facebook and video shared directly to Facebook from your device can have 10x the engagement than if you share a YouTube link.  Here is the proof:

small business, blog, video, how to use video in your blog post

This was a :16 video that I shot using my mini iPad, standing over my daughter as she added strips to a fabric banner.  Here is the video:

This video was produced in January before I had experience adding the different elements like intro slide, outro slide, music, and watermark.  I loaded the video straight from my iPad.

If you have been using video and want to take it a step further, I would recommend the tools and programs I have listed above. For every video I create an intro and outro slide.  My slides or images are created in Canva.com.  I get the dimensions of the image from the document settings that I have selected from Screenflow.  I generally use iPad Landscape setting.  The dimensions are 2048 x 1536

I add original music written and played by my daughter and my watermark.  In the outro slide I include a call to action to get more tips and list my website.  Once you start working with Screenflow, the process becomes second nature.  Be sure to add the following to your video:

1. Same Title as your Post

2. Tags used in your post and photos

3. Meta Description used in your post

4. A call to action to go to your website with a link

Here is a recent video I included in a post:

I recommend a short video less than 1 minute.  If your subject doesn’t like your content, they are gone within 15 seconds.  Look for an upcoming tutorial how I use Screenflow to produce my videos.  Videos are a fantastic way to engage your reader.  If you are looking for things to that will stand out from other blogs, start adding videos to your posts and emails too!  How to use video in your blog post tutorial can take your post to the next level of engagement and traffic to your posts.

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