I know there are a lot of things going on right now when you are launching your blog, but knowing where your traffic is coming from is important at every stage! If you know what is working, you can build off that traffic, try to capture emails and engage with your audience. I am going to walk you step by step how to install Google Analytics on your site.
- Go to www.google.com/analytics If you do not already have a Google Account, I would recommend that you register for one now. It literally is one sign in and you have access to your Analytics, Gmail Account, and Google +. This helps to streamline your sign in process.
- Once you have logged on, click Admin
- Fill out the blanks and click Get Tracking ID
- Copy Tracking ID and Log In to your WordPress Site
- Paste Code in the Header and Footer Scripts and Save
Audience Overview: This is one of the main graphs that I look at when I log on. Here a few terms that you need to be aware of:
- Sessions: Total number of Sessions within the date range.
- Users: Users that have had at least one session within the selected date range. Includes both new and returning users.
- Pageviews: Pageviews are the total number of pages viewed. Repeated views of a single page are counted.
- Avg. Session Duration: How long a visitor stays on your site. I strive to have a higher Session Duration, as a result I know that I am engaging my visitor.
- Bounce Rate: Is a visit with only 1 page view. I strive to have a low bounce rate, since I want people to come to my site and stay a while.
- %New Sessions: An estimate of the percentage of first time visits.
Acquisition shows where your traffic is coming from Direct, Referral, Ogranic, and Social.
- Direct: Traffic that is a direct link to your site/post.
- Referral: Websites that refer traffic to your site.
- Organic: Based on visitor’s search.
- Social: Social Media platform that is referring traffic to your site/post.
Plugins help to customize your site without having to know a lot of complicated coding. Here are the top 10 Plug Ins that I recommend installing on your site. Remember, be conservative with the number of plug-ins on your site, too many plug-ins can slow down your site.
To Launch Your Blog: I would recommend Google Analytics and Plug-Ins #1-6. I have added a few extra for future use and when you become more comfortable with your site and know what your needs are for your blog.
- WordPress SEO by Yoast – helps check your post for search engine optimization. It grades your post and allows you to see how your post will be displayed on Google Search. *Remember, you are trying to rank for keywords that you have identified that your target audience is searching for.
- Editorial Calendar: It is easier to write when you have a plan. Your editorial calendar will help you organize your posts and month so you are not scrambling the night before and don’t know what to write about! I love my calendar it gets what I am thinking on my blog! (CoSchedule)
- BackUpBuddy: Be sure to Back Up your site! This is your insurance policy and helps to protect all the sweat and tears you have put into your blog!
- Pretty Links: Helps create a “Pretty Link” to a long link that you might have for an affiliate.
- jQuery Pin It Button: Make it easy for your visitor to pin images from your post.
- Social Share – Sharing Social Bar
- CommentLuv: When a visitor leaves a comment, offers the opportunity to link back to their post.
- OptinMonster: Like Leadpages, helps to collect emails.
- Member Mouse: Membership Plug In if you are looking to have a log on membership site on your blog.
- Woo Commerce: Free Plug-In for Ecommerce.